Tuesday, March 27, 2012

Scott Brown's 'Strong Willed Women' Taught Him How To Cook, Clean And Sew

[ Back to EurekAlert! ] Public release date: 26-Mar-2012
[ | E-mail | Share Share ]

Contact: Jim Barlow
jebarlow@uoregon.edu
541-346-3481
University of Oregon

University of Oregon sociologist says that all levels of society are resisting the serious discussions

LONDON -- Resistance at individual and societal levels must be recognized and treated before real action can be taken to effectively address threats facing the planet from human-caused contributions to climate change.

That's the message to this week's Planet Under Pressure Conference by a group of speakers led by Kari Marie Norgaard, professor of sociology and environmental studies at the University of Oregon. In a news briefing Monday, Norgaard discussed her paper and issues her group will address in a conference session on Wednesday.

Scientists from multiple disciplines from around the world are at the conference to assess where they stand before the June 4-6 United Nations Conference on Sustainable Development in Rio de Janeiro -- also known as "Rio+20" since it is occurring 20 years after 1992's Rio Earth Summit that drew officials from 172 governments.

"We find a profound misfit between dire scientific predictions of ongoing and future climate changes and scientific assessments of needed emissions reductions on the one hand, and weak political, social or policy response on the other," Norgaard said. Serious discussions about solutions, she added, are mired in cultural inertia "that exists across spheres of the individual, social interaction, culture and institutions."

"Climate change poses a massive threat to our present social, economic and political order. From a sociological perspective, resistance to change is to be expected," she said. "People are individually and collectively habituated to the ways we act and think. This habituation must be recognized and simultaneously addressed at the individual, cultural and societal level -- how we think the world works and how we think it should work."

In their paper, Norgaard and co-authors Robert Brulle of Drexel University in Philadelphia and Randolph Haluza-DeLay of The King's University College in Canada draw from the work of French sociologist Pierre Bourdieu (1930-2002) to describe social mechanisms that maintain social stability or cultural inertia in the face of climate change at the three levels.

At the personal level, climate-change information raises fear about the future, a sense of helplessness and guilt. These emotions clash with individual -- and often national -- identity, sense of self-efficacy and the need for basic security and survival. In small groups, interactions often subvert political conversations and/or submerge the visibility of climate-change issues. At the macro level, or society at large, the co-authors point to an absence of serious discussion of climate change within U.S. Congressional hearings and in media coverage.

In many discussions in the last 30 years, climate change has been seen as either a hoax or fixable with minimal political or economic intervention, said Norgaard, author of the book "Living in Denial: Climate Change, Emotions and Everyday Life" (2011, MIT Press). "This kind of cultural resistance to very significant social threat is something that we would expect in any society facing a massive threat," she said. The discussion, she said, is comparable to what happened with challenges to racism or slavery in the U.S. South.

"Just as we cannot overhaul a car fleet overnight, we cannot change our ideological superstructure overnight," Norgaard said. "We must first be aware that this resistance is happening at all levels of our society," she said. "If you have to push a heavy weight, it doesn't mean it can't be moved, but in order to push it you had better know that you have something heavy and figure out how to move it -- where to put the lever to shift the weight."

Most discussion on climate change has focused on natural science. It is time, she said, to broaden that approach. "Social scientific responses have been limited in their primary focus on individuals. These explanations are important but partial and thus inadequate as explanations or guides for future action. Our cross-dimensional model links individuals, culture and society. We have to take all dimensions into account simultaneously."

"Confronting climate change is daunting but it is not an insurmountable obstacle if we collectively put our minds together," said Kimberly Andrews Espy, vice president for research and innovation at the University of Oregon. "Interdisciplinary collaboration among social scientists and those involved in technological advances can help to move us forward."

###

About the University of Oregon

The University of Oregon is among the 108 institutions chosen from 4,633 U.S. universities for top-tier designation of "Very High Research Activity" in the 2010 Carnegie Classification of Institutions of Higher Education. The UO also is one of two Pacific Northwest members of the Association of American Universities.

Source: Kari Marie Norgaard, associate professor of sociology and environmental studies, 541-346-8615, norgaard@uoregon.edu. At the conference, she is staying at the Hotel Ibis London Docklands (44-20751711000).

Links:

Norgaard faculty page: http://sociology.uoregon.edu/faculty/norgaard.php

UO Sociology Department: http://sociology.uoregon.edu/

UO Environmental Studies Program: http://envs.uoregon.edu/

Paper abstract: http://www.planetunderpressure2012.net/pup_session.asp?19170

Planet Under Pressure Conference: http://www.planetunderpressure2012.net/index.asp



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?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Cultural inertia is slowing effective action to address climate-change [ Back to EurekAlert! ] Public release date: 26-Mar-2012
[ | E-mail | Share Share ]

Contact: Jim Barlow
jebarlow@uoregon.edu
541-346-3481
University of Oregon

University of Oregon sociologist says that all levels of society are resisting the serious discussions

LONDON -- Resistance at individual and societal levels must be recognized and treated before real action can be taken to effectively address threats facing the planet from human-caused contributions to climate change.

That's the message to this week's Planet Under Pressure Conference by a group of speakers led by Kari Marie Norgaard, professor of sociology and environmental studies at the University of Oregon. In a news briefing Monday, Norgaard discussed her paper and issues her group will address in a conference session on Wednesday.

Scientists from multiple disciplines from around the world are at the conference to assess where they stand before the June 4-6 United Nations Conference on Sustainable Development in Rio de Janeiro -- also known as "Rio+20" since it is occurring 20 years after 1992's Rio Earth Summit that drew officials from 172 governments.

"We find a profound misfit between dire scientific predictions of ongoing and future climate changes and scientific assessments of needed emissions reductions on the one hand, and weak political, social or policy response on the other," Norgaard said. Serious discussions about solutions, she added, are mired in cultural inertia "that exists across spheres of the individual, social interaction, culture and institutions."

"Climate change poses a massive threat to our present social, economic and political order. From a sociological perspective, resistance to change is to be expected," she said. "People are individually and collectively habituated to the ways we act and think. This habituation must be recognized and simultaneously addressed at the individual, cultural and societal level -- how we think the world works and how we think it should work."

In their paper, Norgaard and co-authors Robert Brulle of Drexel University in Philadelphia and Randolph Haluza-DeLay of The King's University College in Canada draw from the work of French sociologist Pierre Bourdieu (1930-2002) to describe social mechanisms that maintain social stability or cultural inertia in the face of climate change at the three levels.

At the personal level, climate-change information raises fear about the future, a sense of helplessness and guilt. These emotions clash with individual -- and often national -- identity, sense of self-efficacy and the need for basic security and survival. In small groups, interactions often subvert political conversations and/or submerge the visibility of climate-change issues. At the macro level, or society at large, the co-authors point to an absence of serious discussion of climate change within U.S. Congressional hearings and in media coverage.

In many discussions in the last 30 years, climate change has been seen as either a hoax or fixable with minimal political or economic intervention, said Norgaard, author of the book "Living in Denial: Climate Change, Emotions and Everyday Life" (2011, MIT Press). "This kind of cultural resistance to very significant social threat is something that we would expect in any society facing a massive threat," she said. The discussion, she said, is comparable to what happened with challenges to racism or slavery in the U.S. South.

"Just as we cannot overhaul a car fleet overnight, we cannot change our ideological superstructure overnight," Norgaard said. "We must first be aware that this resistance is happening at all levels of our society," she said. "If you have to push a heavy weight, it doesn't mean it can't be moved, but in order to push it you had better know that you have something heavy and figure out how to move it -- where to put the lever to shift the weight."

Most discussion on climate change has focused on natural science. It is time, she said, to broaden that approach. "Social scientific responses have been limited in their primary focus on individuals. These explanations are important but partial and thus inadequate as explanations or guides for future action. Our cross-dimensional model links individuals, culture and society. We have to take all dimensions into account simultaneously."

"Confronting climate change is daunting but it is not an insurmountable obstacle if we collectively put our minds together," said Kimberly Andrews Espy, vice president for research and innovation at the University of Oregon. "Interdisciplinary collaboration among social scientists and those involved in technological advances can help to move us forward."

###

About the University of Oregon

The University of Oregon is among the 108 institutions chosen from 4,633 U.S. universities for top-tier designation of "Very High Research Activity" in the 2010 Carnegie Classification of Institutions of Higher Education. The UO also is one of two Pacific Northwest members of the Association of American Universities.

Source: Kari Marie Norgaard, associate professor of sociology and environmental studies, 541-346-8615, norgaard@uoregon.edu. At the conference, she is staying at the Hotel Ibis London Docklands (44-20751711000).

Links:

Norgaard faculty page: http://sociology.uoregon.edu/faculty/norgaard.php

UO Sociology Department: http://sociology.uoregon.edu/

UO Environmental Studies Program: http://envs.uoregon.edu/

Paper abstract: http://www.planetunderpressure2012.net/pup_session.asp?19170

Planet Under Pressure Conference: http://www.planetunderpressure2012.net/index.asp



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-03/uoo-cii032612.php

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Sunday, March 25, 2012

Lisa Belkin: President Obama On Trayvon Martin: The Deepest Truth Of Parenting

One of the deepest truths of parenting is that you never see the world the same way once you have children. Everything gets filtered through a stark, sharp lens -- a prism of the heart, or maybe the gut, beyond thinking into feeling, past the universal into the personal.

It could have been my child.

When President Obama spoke in the Rose Garden this afternoon he took a complex and horrifying event -- one that will rightly lead to wrenching conversations about racism, and race relations and self-defense, and police bias -- and distilled it to its core.

"If I had a son, he'd look like Trayvon," the President of The United States said. And at that moment there was nothing else to say.

?

Source: http://www.huffingtonpost.com/lisa-belkin/obama-parenting-trayvon-martin_b_1376475.html

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Saturday, March 24, 2012

President Obama Talks Gas Prices in One-on-One with AAA

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[ [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

Source: http://news.yahoo.com/president-obama-talks-gas-prices-one-one-aaa-144410914.html

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Pope visits heart of conservative Catholic Mexico

SILAO, Mexico (AP) ? The last time a pope visited Mexico, more than 1 million believers cheered and wept in the streets of the capital. Aztec dancers shook rattles and blew conch shells inside the cathedral where John Paul II canonized the first Indian saint in the Americas.

It's been a decade since those ecstatic scenes capped the beloved pope's final trip to the country, and his successor arrives Friday to a much more subdued welcome.

Benedict XVI comes to a church battling to extend its political and social gains while overcoming painful setbacks that include legalized abortion and gay marriage in the capital of the most Catholic country in the Spanish-speaking world. It is also a nation grappling with a rampant drug war that has spread fear into once-tranquil regions such as this state of Guanajuato.

"There is a very immense peace that we need in Mexico because of the insecurity," said Marcela Arguello, a 26-year-old housewife who said she plans to join the throngs along the route of the papal motorcade through the city of Leon, the state's largest city.

Mexico has been traumatized by the deaths of more than 47,000 people in drug-related violence in less than six years, and while sunbaked, rolling Guanajuato is far from the major drug trafficking routes, the shadow of the conflict looms even here.

A recent series of apparently gang-related shootings have left some two dozen people dead in the state, which is noted for leather goods, automotive factories and picturesque tourist towns.

Yet even the drug cartels profess to be people of faith. At least 11 banners signed by the pseudo-religious Knights Templar gang were found in five municipalities of Guanajuato last week, including in Leon, offered peace during the papal trip.

But the mass excitement that greeted the past pope seemed to be missing as well.

By Thursday morning, Leon's Metropolitan Park, where officials are prepared for more than 100,000 campers, was empty apart from the usual joggers and families out for a walk.

Preparations were under way, though: City workers were trimming trees and bushes along the motorcade route, bleachers were going up and a truck rolled past Leon's cathedral spraying insecticide to kill any dengue-carrying mosquitoes.

The airwaves were full of public service announcements urging those attending open-air papal events to dress lightly, wear sunscreen and bring plenty of water. A high of 87 degrees Fahrenheit (31 centigrade) was forecast for Friday.

As many as 300,000 people are expected to gather for Mass Sunday, a large turnout even in a state that is 93.8 percent Catholic, the highest in the country. Guanajuato is also a stronghold of President Felipe Calderon's conservative National Action Party, which has roots in militantly Catholic organizations that formed decades ago to challenge an atheistic federal government.

Guanajuato's constitution declares that life begins at conception and bars abortion with extremely limited exceptions. Seven women were jailed there in 2010 for the deaths of their newborns and later released. The women said they had miscarriages, not abortions.

Benedict's church is encouraging more such laws across the nation, reacting partly to the legalization of gay marriage and abortion in Mexico City, the cultural and political center of the country.

At the same time, the nation's church leaders are fighting to overcome their share of the global child sex-abuse scandal, which destroyed the reputation of the most influential Mexican figure in the church.

The Rev. Marcial Maciel founded the Legionaries of Christ order, which John Paul II praised as a model of rectitude. But a series of investigations forced the order to acknowledge in 2010 that Maciel had sexually abused seminarians and fathered three children. Church documents released in a book this week reveal the Vatican had been told of Maciel's drug abuse and pederasty decades ago.

Setbacks such as the legalization of abortion and gay marriage have spurred the church to take a more active role in public life, said Miguel Bedolla, interim dean of Mexican American Catholic College, an institution affiliated with the Archdiocese of San Antonio, Texas.

"The church thrives when it encounters hardship," he said.

Calderon's government is backing legislation that would end a now-oft-ignored restriction on religious observances in public places, as well as a ban on religious participation in politics.

If approved, it could lay the groundwork for laws allowing church ownership of media and openly religious education on school property, said political analyst John Ackerman, of the legal research institute at Mexico's National Autonomous University.

"This opens the door for the church to start using public spaces," Ackerman said. "It has the full intention to be interpreted as occupying public spaces with religious ceremonies, that's what's on the table."

That builds upon the dramatic changes that John Paul II nurtured during his 26-year papacy, which saw Mexican leaders abandon a series of anti-religion laws so restrictive that the pope was technically breaking the law by wearing clerical garb in public on his first trip.

Benedict will meet with Calderon on Saturday, six days before the start of a presidential campaign that could unseat National Action after 12 years in the country's highest office. The church has repeatedly disavowed any political overtones to the pope's trip, and Calderon's office notes that his invitation to Benedict was first sent in 2007.

John Paul, however, made a point of avoiding visits to countries in the throes of election campaigns to not be seen as giving any political message.

Benedict has emphasized the need for Catholic politicians to stay true to their faith in public life. While he was head of the Vatican's doctrine office in 2003, then-Cardinal Joseph Ratzinger published a set of guidelines reminding Catholic leaders that the church's longheld opposition to abortion, euthanasia and same-sex marriage weren't up for negotiation.

_____

Associated Press writer E. Eduardo Castillo contributed to this report from Mexico City.

Source: http://news.yahoo.com/pope-visits-heart-conservative-catholic-mexico-205042532.html

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Friday, March 23, 2012

Marketing With a Blended Marketing Strategy For Maximum Visibility ...

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online presence and grow their businesses further, I find that many of them fail to create a complete marketing and business development strategy, focusing the majority of their efforts online. Sadly, this is a HUGE mistake on their part.

Over the course of my career as an entrepreneur, business owner and web designer, I?ve conducted business with many individuals and businesses all wanting to increase their reach, develop a stronger brand awareness and build a strong internet presence. Yet through all their questions, two common fears continually rang through during my discussions with many of them. They either feared the idea of taking on a major internet campaign or they felt that internet marketing would replace their tried and true traditional marketing methods. Both these fears have their roots in the fact that the vast majority of them simply lacked the proper knowledge necessary to see that both an internet marketing and traditional marketing strategy should compliment each other providing reciprocal support of their various strengths. I like to refer to this more complete picture of a marketing strategy as ?blended marketing?.

Why Do I Need to Do Marketing

If you plan to generate any kind of income online you need to gain an understanding that your blog or website is simply and extension of your true business. You must develop your business model first before you can properly identify how to apply your blog/website as a useful tool in your overall marketing and business development strategy. Any successful business has a marketing strategy to grow their business. You can?t simply set up a blog or website and expect the business to come rushing in. You must have a strategy in place to help bring in the interested buyers you desire.

Gain a Little Perspective

As a successful internet entrepreneur and internet marketing expert myself, I?ve been using a blended marketing strategy for well over a decade to maximize my reach, increase my exposure and better market to my target audience to grow my online business. I?d like to share with you how a blended marketing strategy can benefit you and provide you with some techniques I use when constructing your blended marketing plan.

To help you gain a better perspective on the concept of blended marketing I suggest you have a quick read of Rena Bernstein?s post over at Social Media Today entitled ?Integrating Social Media with Traditional Advertising to Gain Higher Returns?. It is a great read and provides valuable insight into the benefits as well as examples on how effective it can be if done correctly.

What is Blended Marketing

Blended marketing is essentially a mix of both internet marketing and traditional offline marketing methods to create a more complete, overall marketing and business development strategy. Many businesses fail to integrate both internet marketing and traditional marketing strategies together. By taking advantage of the strengths of both an internet marketing and traditional marketing strategy, you will better position yourself and/or your business for greater success.

The idea of a blended marketing strategy is to create a complete marketing strategy which takes advantage of the various strengths of both an internet marketing strategy and a traditional marketing strategy where you work to increase your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline as well.

Different aspects of a blended marketing strategy can be for example, utilizing an email marketing campaign in conjunction with a direct mail campaign to provide a specific promotion to a select group of recipients. Some email marketing systems provide a service where they will also send a direct mail piece to your email list provided you have addresses for each recipient in your list. This is just a high level example of how a blended marketing strategy can work to ensure broader reach from multiple fronts.

Benefits of a Blended Marketing

The benefits of a blended marketing strategy are vast allowing you truly grow your business at a much more rapid pace than if you didn?t have one. A blended marketing strategy allows you to:

Gain Greater Exposure
Market to the Same Audience Through Multiple Online and Offline Marketing Efforts
Track the Effectiveness of Various Campaign Efforts
Identify the Strengths of both Online and Offline Marketing Strategies
Create Multiple Promotions for Various Marketing Strategies
Generate Multiple Sources to Feed Your Sales Funnel
Create Brand Awareness Online and Offline
Market Products/Services Both Online and Offline
Present Yourself as a Strong, Stable Business
Increase Sales

These are just a few of the many benefits in which a blended marketing strategy can provide.

Creating a Blended Marketing Strategy

Creating a blended marketing strategy isn?t all that difficult if you know your target audience and have identified how to reach them. From that point, you can craft a marketing strategy that will allow you to reach your target audience through multiple fronts to ensure your message is heard.

The first step is to conduct market research (yes you have to do this and you cannot skip this step). When conducting market research you need to identify:

Who Your Target Audience Is
Where They Hang Out
How to Reach Them
What are Their Needs
How You Can Fill Their Need
Will They Buy

Identifying a market for whatever you are offering is essential to the success of any business whether online or off.

The second step is to begin crafting your blended marketing strategy to incorporate the various resources available to reach your market. This is where the fun begins! Be creative with this and make sure you explore all possible options to get your message out to market. For example, you may want to include the various resources to syndicate your content not just for online purposes but also for offline purposes, such as industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through direct mail pieces? If you are going to utilize the Third Tribe concept for your online marketing, what real-world business networking and industry convention events are you going to attend to create brand awareness? Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts?

The best way to create a blended marketing strategy is to mirror your online marketing efforts with potential real-world offline efforts that my accomplish the same if not similar task as your online efforts. Simply ask yourself: ?Self, what offline marketing effort would be similar to this online marketing effort? then make a list of all related marketing strategies and decide which to integrate into your complete blended marketing strategy. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be.

I hope you found this information useful and will apply what you?ve learned to create your own blended marketing strategy for whatever your business maybe.

To Your Success!

Sean Smith

http://powerofmore.net

Read the Original Article at Powerofmore.net: Marketing with Blended Marketing

Sean Smith is an internet entrepreneur and owner of a successful multimedia design firm as well as a home based business owner. His successes span 15 years and he has inspired thousands of people achieve their true potential through his internet marketing and personal development teachings.

Article Source:
http://EzineArticles.com/?expert=Sean_M_Smith


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Source: http://businessmarketingace.com/marketing-strategy/marketing-with-a-blended-marketing-strategy-for-maximum-visibility.html

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